by GWT / Mar 15, 2013
Written by Meagan Brandt
Healthcare Digital Strategist
SXSW Interactive included five days of compelling presentations from the brightest minds in the digital industry. As Dennis Crowley, CEO & Co-founder of Foursquare stated, “SXSW is where you go to experience the future for a couple days and then go home to live in the present.”
Dennis spoke about the future of ...
by GWT / Feb 11, 2013
McNair is a leading developer of custom homes in San Antonio. Their homes offer exceptional standard features and extraordinary aesthetics. Unfortunately, their old website did not give them due credit, and it was a challenge for visitors to find home information quickly.
As part of a larger re-branding campaign, we revamped their website to showcase the quality that McNair stands for, and streamlined ...
by GWT / Jan 24, 2013
McDonald’s just might supply you with the best reason yet to pull out your phone and scan that barcode.
The largest fast food chain in the world recently launched new packaging that will allow diners to only be a scan away from the latest nutritional information.
But wait, you probably deleted that QR code app since you last used it ...
by GWT / Jan 18, 2013
The San Antonio Orthopaedic Group entrusted our team to produce their latest website refresh.
We're proud to say that very site is a contender in Healthcare category of the Sitefinity 2012 Website of the Year Contest. We would appreciate your vote!
by GWT / Dec 20, 2012
Now that you’ve built the fan page and the fans have delivered on signing up for what you have to say, why risk is all? Here are a three practices that just might shut down your social media ivory castle.
1. Contact Information in the Cover Photo
Unfortunately, cover photos are not the place to advertise. It’s a great idea, ...
by GWT / Dec 04, 2012
1. Creating a space for their brand.
While you might not be ready to commit resources specifically to maintaing an Instagram account, simply reserving a brand handle and filling out the basic “About me” section will carve out a little piece of this evergrowing platform. If you’re lucky, the same handle you use for Twitter might even still be available ...
by GWT / Nov 28, 2012
Meet Tom. Tom is your fan. He has 467 friends and really love watching movies - you can tell from his cover photo, but the rest of his profile is blocked. Dang. You're not sure how he found you but boy-oh-boy are you glad that he did. He took you from the big 4-9-9 to 5-0-0.
Now that you have ...
by GWT / Sep 28, 2012
The digital world it always moving forward. Always adapting and powering through the expectations of yesterday.
Last week, we touched on the growth of Facebook
- a social networking website that has continuously reinvented itself. Not that you needed a definition for Facebook.
Today, the spotlight is on Twitter
Where is this site going? With each design overhaul, ahem ...
by GWT / Sep 24, 2012
Social media is a game all about interactions:
What you’re saying - When you’re saying it - Who’s hearing it - and finally, who’s responding?
Any brand manager will stress the importance of taking the first steps to interact with your audience simply by asking a question. Now, it’s how this question is approached that’s tricky.
You can go with ...
by GWT / Sep 18, 2012
Before we dive into the future of Facebook, a look back into the history of the eight year old company might provide some perspective.
In 2004, TheFacebook.com shows up on college radars across the US. Today’s young professionals can recall their first opportunity to login once the coveted .edu email address was assigned.
Moving into 2005, students could relax knowing ...