Gray Health Blog

Since we think it is important to practice what we preach, Gray Digital Group shares our latest ideas, solutions and results on our blogs.

Jim Aderhold

Jim is a self-described “techie.” He thrives on the fast paced and ever-changing nature of on-line marketing, and enjoys the entrepreneurial nature of the technology industry. Jim has been at the forefront of establishing the company’s niche in the health care industry. The ever-changing landscape of the health care industry has proven to be the perfect place for Jim to put his marketing, technical training, and education to work. From strategy to connectivity, Jim ensures our clients are utilizing web-based technology to achieve maximum results.

Jennifer Dunn

Jen brings more than 15 years of health care marketing and communications experience to our team. She has worked for both non-profit and for profit health care providers, in addition to a small advertising and public relations firm specializing in healthcare and hospital marketing. Because Jen has always been motivated to improve the health literacy of the public, she thrives on creating strategies which leverage the internet to improve connectivity and communication with patients. Jen oversees all of our hospital accounts and provides consultative support to all of our physician practice clients as well.

Reed Smith

Reed is a consulting strategist and thought leader, focused on the integration of social computing into hospitals. Much of his work focuses on incorporating interactive elements into current online strategies within hospitals and healthcare organizations. Reed's hospital experience includes time as a hospital marketing director, and overseeing product development for the Texas Hospital Association, where he created a social media guide for hospitals, assembling best practices and case studies from organizations across the country. These best practices and case studies are now offered by many state hospital associations. He currently serves on the advisory board for both the Mayo Clinic Center for Social Media, and the SXSW® Interactive festival.