Pepsi Pushes Social Media Border

Gray Digital Group firmly believes that the sky is the limit with social media and any strategy needs to be based upon one word, creativity.

PepsiCo has created a new vending machine that “extends our consumers’ social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun,” said Mikel Durham, chief innovation officer at PepsiCo Foodservice, in a statement to Mashable. The new social-media enable machine represents an evolution in the possibilities of social media marketing.

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