Nonprofit Paid Search
Nonprofit Paid Search Crucial Digital Marketing for Nonprofits How Paid Search Helps Your Nonprofit Most nonprofits limit their digital marketing strategy to just their website. Now a great website can…
Content Management Systems
Content Management Systems (CMS) We get it. You need to be able to make updates to your website without the help of an entire team of technology experts. The key…
Storytelling
What is Storytelling? Storytelling is an effective way to reach your audience in an impactful way. At Gray Digital Group, we are storytellers and social creatures. We help you find,…
Social Media Marketing
Why Use Social Media? We use social media to communicate with our friends, families and now our customers. Your customers are already logged in – and they’re already talking about…
Optimized Content Marketing
Content Marketing Content marketing creates valuable content around your brand to attract new customers or retain existing customers. This enhances your online presence and customer base. It also helps increase…
E-commerce SEO
E-Commerce Search Engine Optimization Search Engine Optimization is crucial for online merchants. E-commerce sites depend heavily, or solely, upon search engine results to help consumers find their products. Without search…
Search Engine Optimization
Search Engine Optimization Most anyone with a business or working in the digital space has heard the term SEO and has somewhat of an understanding of what it is. But…
Call Tracking
How Can Call Tracking Help Your Business? Call tracking helps your business track the success of any digital campaign and separate what’s working from what isn’t: Tracking campaigns: Call tracking…
PPC Management
SEM Management Search Engine Marketing Management SEM or “Search Engine Marketing,” is the process of purchasing ads online to increase the leads to your website. It sounds simple, but there’s…
Responsive Web Design and Development
You most likely don’t have time to sit at a desktop computer all day, surfing the Internet and hanging out on all of your favorite social media sites. Chances are,…
Local SEO
Local Search Engine Optimization If your business is locally owned, then local SEO (Search Engine Optimization) is the best solution to drive traffic to your business online. Local SEO helps…
Gray Digital Group Recognized as One of San Antonio’s Top Local Agencies
This month Gray Digital Group was recognized by UpCity as a Top Local Agencies in San Antonio. As you may know, we at Gray have been providing high-quality digital marketing services to our clients since 2001, and so we are excited to celebrate this accomplishment! […]
Strategy: Owned Media Before Earned & Paid #OwnedMediaRocks
Once again I sit through another meeting where a public relations professional’s performance is based on the number of print articles earned in the local newspaper. This has driven me to finally write this post. Owned media can be a huge influencer for earned and paid. Let’s be honest, earned media is about relationships. Organizations […]
Great Digital Approach to Zika Virus by Mayo Clinic #digitalhealth
This is one of the best updates from a hospital when it comes to the Zika virus. It comes from Mayo Clinic, and here is why it is works extremely well: It is simple! Dispels the myths Provides information in written and video form. It is sharable. It provides media outlets video content to download […]
Digital and Social Media Impact of Zika Virus: Strategy Recommendations
There is increased search on Google for information about Zika virus, based on data supplied by Google Trends. Charleston, SC is leading the state geographically with increased Google search about the virus along with our neighboring state (Georgia) seeing an increased amount of search. Bottom-line, people are searching and seeking information. Over the past few […]
Should hospitals use social and digital to talk about Zika Virus?
I am watching the digital curve surrounding Zika virus from inside Google Trends alongside monitoring the amount of conversation on Facebook using the Signal product. It was just yesterday that we noticed that Zika Virus moved to the trending position in Facebook after the media covered President Obama’s announcement surrounding funding to attack Zika virus. […]
Own Your Earned Media on the Web
In a recent report by Forrester Research called “No Media Stands Alone” media is broken up into three areas: Earned Media: Editorial influence of your brand, like a blog post…
Social Media Leverage for Small Businesses
Small business owners know that it takes community interaction to create growth. As the social media community continues to increase in size, small businesses are becoming interested in an online…
Community Management/Managers: Do we take ourselves too seriously?
I have always been caught in this dilemma…when it comes to managing a brand’s community or community within a brand, what is best for the community? Who should be really managing the community? One with experience with the Message? Community Management? Social Media Management? Brand Management? The actual brand employee(s)? From the agency side, the […]
How to Grow an Online Community with Facebook Ads
It is getting increasingly harder to create an authentic community on Facebook. Here are some do’s and don’ts to making the most of your advertising dollars.
