With the assistance of Gray Digital Group, throughout the month of February, Baptist Health System launched a marketing campaign titled, “28 Days of Heart Health.” Goals were to inform users about the importance of heart health and healthy living while showcasing Baptist’s resources and support that they provide to patients every day. The campaign consisted of traditional and digital marketing.
Gray Digital Group distributed the content provided by the client for their email portion of the campaign. Users would receive an email daily with a heart healthy tip along with convenient links to find additional information such as assessments, healthy heart quizzes and where to find a cardiologist. Each email featured the photo and contact information of a different heart specialist ready to help.
Users could sign up for the tip of the day on their website where they were also able to browse a custom calendar chocked full of cardiovascular-related information. At its conclusion, the 28 Days of Heart Health campaign reached more than 400 subscribers.
